Thirty seconds
The film
Short enough to be one argument rather than a tour. The argument is the ceiling: how many more memberships this gym can sell before its busiest hour starts costing it members.
Why it is only thirty seconds
A ninety second film has room to list features and usually does. Thirty forces one idea, and one idea is what a business owner actually repeats to somebody else afterwards.
Every figure was queried
The 796 members, the 45 on the floor, the 19 still sellable and the 362 at the other site were all read out of this database before the film was rendered, not typed into it.
Atlas Strength is fictional. The 5–10% concurrency band, the 65–75% healthy peak and the 41% of cancellations that blame overcrowding are researched and dated August 2026.