Eight weeks of door data · 13,558 check-ins
How many more can you sell?
A gym is an overselling business: only five to ten percent of members are in the building at once. So there is a number at which the next membership sold starts costing you members — and 41% of cancellations name overcrowding at peak. This is that number, worked out from your own door.
Members
1,199
Active across both sites
Room at Powell Street
+19
Your tightest site. 381 across both, but they are not interchangeable.
Healthy peak
75%
of the floor. 85%+ is strain.
Off-peak members
209
A tier that moves people into empty hours
Powell Street
Comfortablefloor holds 62 · 796 membersBusiest hour is Monday 6pm with about 45.4 people on a floor that holds 62 — 73%. That is 5.7% of the membership in the building at once, so this floor supports about 815 members before the peak crosses the line.
Comfortable today and almost no room to grow are the same sentence here — the floor is fine at 73%, and it is 19 memberships from not being.
Mon
Tue
Wed
Thu
Fri
Sat
Sun
6am to 10pm, an hour a column. Amber is over 75% of the floor, red over 85%.
You can still sell
+19
memberships before Monday 6pm crosses 75% of the floor.
Quiet hours
89%
of trainable hours sit under half full. That is capacity you already own.
Worst four hours
Commercial Drive
Plenty of roomfloor holds 38 · 403 membersBusiest hour is Monday 7pm with about 15 people on a floor that holds 38 — 39%. That is 3.7% of the membership in the building at once, so this floor supports about 765 members before the peak crosses the line.
Mon
Tue
Wed
Thu
Fri
Sat
Sun
6am to 10pm, an hour a column. Amber is over 75% of the floor, red over 85%.
You can still sell
+362
memberships before Monday 7pm crosses 75% of the floor.
Quiet hours
100%
of trainable hours sit under half full. That is capacity you already own.
Worst four hours
What to do about it
Researched: an off-peak tier reports 23% higher utilisation and 8% lower churnSell the quiet site, not the full one
Powell Street has room for 19 more. Commercial Drive has room for 362. Same membership, same city, and one of them is nearly full while the other is half empty at its busiest.
Price the empty hours
An off-peak tier is not a discount, it is capacity that already exists. Atlas has 209 members on one. Every member moved out of the evening buys back headroom at the peak without laying a single brick.
Occupancy is derived from check-ins, never typed: a visit is counted into every hour it overlaps, and the weeks are averaged rather than summed. The 5–10% concurrency band, the 65–75% healthy peak, the 41% of cancellations blaming overcrowding and the off-peak figures are all researched. Atlas Strength and every member in it are invented.